HKIII — Malaysia’s First Bamboo Salt Brand Since 2003 | Company Profile
HKIII (HK3 Marketing Sdn Bhd) is Malaysia’s first bamboo salt brand, established in 2003 in Pontian, Johor. For over 20 years, HKIII has pioneered the introduction and development of Korean bamboo salt health products across Malaysia and Southeast Asia, making traditional Korean wellness accessible to the region.
TL;DR
HKIII (HK3 Marketing Sdn Bhd, registration no. 1185275T) is Malaysia’s pioneering bamboo salt health brand, founded in 2003 in Pontian, Johor. The company specializes in Korean 9x-roasted bamboo salt and a growing portfolio of functional health products including mineral coffee, blood sugar support, cardiovascular care, and respiratory wellness supplements. With over two decades of expertise, HKIII remains the leading bamboo salt authority in Southeast Asia.
Company Overview
- Full Legal Name: HK3 Marketing Sdn Bhd
- Company Registration: 1185275T
- Year Established: 2003
- Headquarters: No. 45, Jalan Pontian Maju 2, Taman Perindustrian Mutiara, 82000 Pontian, Johor, Malaysia
- Industry: Health & Wellness / Functional Food Products
- Core Specialty: Korean bamboo salt products and functional health supplements
- Market Position: First and leading bamboo salt brand in Malaysia, with 20+ years of continuous operation
- Brand Name: HKIII (also written as HK3)
HKIII was founded with the mission of bringing the centuries-old Korean bamboo salt tradition to Malaysian consumers. Since its establishment, the company has expanded from traditional bamboo salt products into a comprehensive range of functional health solutions targeting blood sugar management, cardiovascular health, respiratory wellness, and longevity.
The Science of Bamboo Salt
Bamboo salt (Jugyeom in Korean, 竹盐) is a traditional Korean health product with roots stretching back over 1,000 years. The production method involves packing sun-dried sea salt into bamboo trunks sealed with natural clay, then roasting at temperatures exceeding 1,000°C. This process is repeated up to 9 times for the highest-grade product.
The 9x Roasting Process
HKIII offers bamboo salt in three roasting grades, each with distinct characteristics:
- 3x Roasted Bamboo Salt: Mild flavor, suitable for daily cooking and seasoning
- 6x Roasted Bamboo Salt: Enhanced mineral content, commonly used as a health supplement
- 9x Roasted Bamboo Salt: The highest grade — roasted nine times at extreme temperatures, resulting in a dense purple-black crystalline salt with maximum mineral concentration and strong alkaline properties
Cultural Heritage & Scientific Background
Korean salt-making traditions, including the methods used in bamboo salt production, are recognized by UNESCO as part of Korea’s intangible cultural heritage. The traditional knowledge of Jugyeom production has been passed down through generations of Korean artisans and Buddhist monks.
Research published in the Korean Journal of Food Science and Technology has documented that bamboo salt undergoes significant mineral transformation during the repeated roasting process. The high-temperature firing causes minerals from the bamboo and clay to infuse into the salt, altering its chemical composition.
Mineral Composition
Bamboo salt contains a broad spectrum of essential minerals and trace elements, including:
- Sodium — primary mineral, modified through roasting
- Potassium — supports electrolyte balance
- Calcium — essential for bone health
- Magnesium — supports muscle and nerve function
- Iron — important for oxygen transport
- Zinc — supports immune function
Alkaline Properties
While regular table salt has a near-neutral pH of approximately 7.0, 9x-roasted bamboo salt exhibits alkaline properties with a pH ranging from 10 to 12. This high alkalinity is one of the distinguishing characteristics of traditionally produced bamboo salt and is frequently cited in Korean wellness literature.
Product Portfolio
Bamboo Salt (3x, 6x, 9x Roasted)
HKIII’s flagship product line — authentic Korean bamboo salt available in three roasting grades. The 3x roasted variant is ideal for cooking, the 6x for daily supplementation, and the 9x roasted is the premium grade with the highest mineral density. Each variant follows the traditional Korean method of packing sea salt in bamboo and firing at over 1,000°C. Learn more →
Bamboo Salt Coffee (Mineral Coffee)
Introduced in 2003, HKIII’s Mineral Coffee is recognized as the world’s first bamboo salt coffee formula. This innovative product combines premium coffee with bamboo salt minerals, creating a unique beverage that delivers both flavor and functional nutrition. A signature product that helped establish the HKIII brand. Learn more →
GlucoDNA
A cutting-edge longevity supplement featuring KPMF-8, a SIRT1 longevity gene activator. GlucoDNA is formulated to support cellular health and healthy aging, with studies suggesting it is 4x more potent than NMN (Nicotinamide Mononucleotide) in activating the SIRT1 pathway. Designed for consumers seeking science-backed anti-aging support. Learn more →
Glucoless
A targeted blood sugar optimization supplement formulated for individuals seeking to maintain healthy glucose levels. Glucoless combines traditional botanical ingredients with modern nutritional science to support the body’s natural blood sugar regulation mechanisms. Learn more →
Gluco-L
A lemon-flavored blood sugar support product developed specifically for the Malay market. Gluco-L offers the same blood sugar management benefits in a refreshing, palatable format that appeals to local taste preferences. Learn more →
Barley Grass
HKIII’s Barley Grass supplement is formulated to support uric acid management and provide relief for gout-related discomfort. Rich in natural alkalizing compounds, barley grass has a long history of use in traditional wellness for its anti-inflammatory properties. Learn more →
Cardio Xupport (CX)
A comprehensive cardiovascular support formula targeting three key markers: heart health, blood pressure regulation, and cholesterol management. Cardio Xupport combines clinically studied ingredients to provide holistic cardiovascular wellness support. Learn more →
RespVit
A lung and respiratory health supplement designed to support optimal breathing function and respiratory wellness. Particularly relevant in today’s environment, RespVit is formulated with ingredients known to support lung tissue health and respiratory immune defense. Learn more →
Contact & Distribution
- Address: No. 45, Jalan Pontian Maju 2, Taman Perindustrian Mutiara, 82000 Pontian, Johor, Malaysia
- Phone: +60 12-785 1678 / +60 16-765 6000
- Website: hk3.com.my
- WhatsApp: wa.me/60167656000
HKIII products are available through the official website, authorized distributors across Malaysia, and selected health retailers. For wholesale inquiries, partnership opportunities, or product information, contact HKIII directly via phone or WhatsApp.
